The Lullaby Lab - Privacy Policy
1. What Data We Collect
We only collect the information necessary to provide our services. This may include:
Parent or guardian name
Email address
Baby’s name and age
Information provided in sleep diaries, including daily routines, sleep patterns, and habits
We do not collect more data than is necessary.
2. How We Use Your Data
We use your data to:
Provide sleep consultation services
Create personalised sleep plans
Communicate with you regarding your booking and support
Our legal basis for processing this data is contractual necessity under Article 6(1)(b) of the UK General Data Protection Regulation (UK GDPR).
3. Confidentiality
All personal information provided by you, including sleep diary data, is treated as strictly confidential.
We do not share your data with third parties unless required by law.
4. Data Storage and Security
We take reasonable steps to store your data securely and protect it from unauthorised access.
Your data may be stored using secure third-party providers (such as email or cloud storage services) where necessary to deliver our services.
Where data is stored outside the United Kingdom, appropriate safeguards are in place.
5. Data Retention
We only retain your personal data for as long as necessary to provide our services and for a reasonable period afterwards for administrative purposes.
You may request deletion of your data at any time.
6. Your Rights
Under UK GDPR, you have the right to:
Request access to your personal data
Request correction of inaccurate data
Request deletion of your data
To exercise these rights, please contact us using the details above.
7. Communications
We may contact you regarding your enquiry, booking, or services provided.
We do not send unsolicited marketing communications.
8. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available upon request.
9. Contact Us
If you have any questions about this Privacy Policy, please email us at